This is the thought process behind choosing Ultra Violet for Pantone's color of 2018 that I found on the Pantone website: 

"Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection."

Hmmm.... is this a creative endeavor or a marketing ploy? Whichever it is, probably a bit of both, you will begin to see this color (a vivid purple) in fashion and interior design soon. It is a vibrant, bold color and has been associated with royalty and celebrations (Mardi Gras anyone?) for centuries.  If you love this hue, by all means, wear it! My only advice is to make sure the piece you choose in this color doesn't overwhelm you. If it is too strong a color for you, and you wear it as a dress or top, it can actually create the effect of your body appearing larger and your head smaller. Sounds scary, doesn't it?! It may be that a POP of Ultra Violet works best for you, say, a scarf or a print that includes the color, a shoe or piece of jewelry, rather than a dress of solid purple. However, f you have high contrast between your hair and skin, and cool undertones in your skin, this color is perfect for you; you can wear it head-to-toe if you want!


Here are some fun examples of Ultra Violet, and they are shoppable too! Simply click on the photo to be directed to the website.

Alison Bruhn